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Hettich takes trend forum a step further
                                                             Source of inspiration for innovations
 
The crystal provides the symbol for "Deluxe": Shapes and colours from different cultures boldly produce new and often opulent styles.
Lively, organic shapes define the handles belonging to the "Organic" trend statement. The careful use of natural materials combined with visible tactile features is reflected in the drawer side and interior panels.
The new handle from the "ProDecor Collection" reproduces the curved lines of the "Organic" trend statement.
The polished chrome handle with appliqué fascinates with its highquality surface. With a touch of playful luxury, it follows the "Deluxe" trend.

The call to leave the beaten track sets the tone of this year's trend forum that was presented by Hettich for the first time in 2008. The result – exciting design statements that furniture and kitchen manufacturers, as well as interior-design specialists, can adapt with ease for their own furniture.

Using four modules – cube, sphere, lozenge, crystal – the 2009 trend forum highlights the four dominant basic trends, bringing them together with typical shape and material preferences as well as relevant colour worlds. The cube represents "New Modern": Pierced, look-through surfaces and a reduction to the bare essentials are the features that characterise this trend. The lozenge embodies the "Folk" trend that stands for the re-discovery of traditional values. The sphere says "Organic". Characteristic of this trend is the careful use of natural materials in conjunction with visible, tactile features and rounded shapes. The crystal provides the symbol for "Deluxe": The blend of shapes and colours from different cultures produces new and often opulent styles. Elements of black and white as well as polished chrome – in well-balanced doses – create a fusion of perfect harmony.

Closely reflecting reality, the result is a presentation that provides a source of inspiration for kitchen and furniture manufacturers, architects and interior-design specialists.
The way colour and material trends are translated into the product language of Hettich's drawer systems and 2009 handle collection demonstrates how design ideas can be adapted in practice. It illustrates the ease with which manufacturers can pick up on the latest trends from the world of fashion, design and architecture and boldly interpret them in their own furniture using shapes, colours, materials and patterns. This way, standard products are transformed into trendsetters for kitchen and furniture design of tomorrow.

The four basic trends provide the structure for the 2009 ProDecor Collection. Reflecting each trend statement, it shows stylish, tactually and functionally appealing models that provide new impetus for a contemporary and creative furniture look: Shining and high-quality metallic effects in chrome/stainless steel combined with classy black and personally selected colours typify the handles from the "Deluxe" trend. It is punchily expressed in a combination of rectilinear structures and elegant curves.
Lively, organic shapes define the handles belonging to the "Organic" trend statement. Round forms underscore the organic design language of furniture or deliberately add contrasts to minimalist-looking furniture.
The 2009 trend forum moves forward with relevant trends and consumer demands constantly observed and analysed by Hettich's innovation managers. It creates a scenario of future consumer wishes and provides inspiration to experiment with practicable ideas.

Contact:  mailto:info@hettichamerica.com http://www.hettichamerica.com/